Vital Transformation Podcast with Duane Schultess
ENTENTE Network Founder and CEO Virginia Amann joined the Vital Transformation podcast on the sidelines of Biotech Showcase for a lively conversation around the state of life sciences and strategic communications.
Highlights:
“What we do is we get to a yes. So our work is strategic communications. We combine that with marketing communications, but our goal is really to get investors to a yes, partners to a yes, policymakers, patients, customers, whoever your audiences are.”
“Authority today is distributed. It’s no longer sitting among the few. It’s actually within the many. And our industry, I think, missed the beat on that.”
“An engaged patient population is always going to be good… It’s about creating a conversation and activating patients to activate the people around them.”
“Everything we do is really driven through the lens of social capital development, meaning we’re about creating the relationships and influence you need to get the job done—whatever that job may be.”